Long before this became a business, it was a personal journey — one shaped by frustration, discovery, and a deep love for what’s real.

For years, I struggled with my skin. Nothing seemed to work. I tried every product you could find in European stores — expensive creams, “miracle” serums, and countless chemical-laden treatments. But not only did they fail to help — they made things worse. My skin felt tired, and so did I. I began to ask myself: why are we putting so much unnatural stuff on something so natural — our skin?

Then came a trip that changed everything.

While traveling through Morocco, I discovered a world I’d never seen before — a place where skincare wasn’t synthetic, but sacred. In the small villages and marketplaces, I was introduced to argan oil and other natural remedies that had been used for centuries. There were no fancy labels or marketing tricks — just pure oils, handmade by local women who had learned the craft from generations before them.

Skeptical but curious, I brought a few bottles home. I started using argan oil on my face, hair, and skin — and in a matter of weeks, I felt like a new person. My skin healed. My confidence returned. But more than that, I felt a deep connection to something timeless. Nature had provided what nothing else could.

Back in Sweden, I was surprised — even shocked — to realize how few people knew about argan oil. Why were we spending so much money on synthetic products, when the earth already gave us everything we need?

That’s when the idea was born.

In 2023, I told my brother: “Let’s bring this to people who need it — and do it the right way.” No shortcuts. No chemicals. No fake luxury. Just pure, powerful, natural skincare — straight from the source.

We started from scratch. No family background in skincare. No secret formulas handed down to us. Just two brothers learning everything as we went, working 22-hour days, designing every detail ourselves, and building relationships directly with Moroccan producers. Over time, we’ve become like family with the people there — people who have shared their knowledge, their rituals, and their respect for the land.

Today, we’re proud to offer not just a product, but a piece of something bigger — a culture that values wholeness, tradition, and natural beauty.

We’ve always believed in keeping things real. We’re not here to sell you an image. We’re here to give your skin something honest. Something ancient. Something proven.

And at the heart of it all is one belief that guides everything we do:

“I believe that a good spiritual soul will always shine through the outside — that’s true beauty.”

That’s what this journey has taught us. When you take care of your inner self — with calm, kindness, and connection to nature — it shows. On your skin. In your eyes. In how you carry yourself.

This is more than skincare. This is a return to what matters.

Welcome to our story. Welcome to natural care, made with soul.